Blog
Explore the Digital Marketing blogs from Consultants & Specialists, with our blogs about strategy, SEO, Internet Marketing, Social Media Strategies, Digital Audits, and other tools for digital marketing.
6 Tips for Writing Evergreen Content
Content marketing is a fundamental pillar of digital marketing today. Indeed, it concerns Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and a plethora of other practices. Even after successfully promoting content and ensuring conversions, among...
How Businesses Should Handle Negative Comments on Social Media
Social media can be an excellent asset for businesses. It’s used for marketing, branding, communicating with customers, and even customer service. But it’s also a double-edged sword. After all, it’s a public forum, and you can’t control what others say, so you can...
How to Make Your Website More Accessible
The concept of web accessibility is not new. Since the 90s, there have been initiatives to make the www available to all. And it means literally to all, including the people with various impairments, level of disabilities, and special needs. It doesn’t take too much...
The Importance of an SEO Audit for Your Business
Well into the digital age, the days before Search Engine Optimization (SEO) are a thing of the past. What some believed to be a general buzzword for new marketing strategies a decade ago has now proven itself as a viable asset. Thus, most businesses today embrace SEO...
Shifting from Display Ads to Relationship Ads
Many CMO’s are nowadays shifting their ad spend to building relationships with their customers. Today society doesn’t need advertising the way it used to be, people are becoming less receptive to interruption-based display ads. So what should it be? Advertising has...
How to Build Sustained Customer Relationship Using Digital Media
Gone are those days when a breakup used to be the worst and extreme end of your relationship, but in today’s digital age the breakup talk is often just the beginning. It has become a troublesome task to maintain your relationship as so is maintaining a lifelong...
Basics of Google’s Disavow Links Tools
It’s been many years since the head of Google’s web spam team Matt Cutts announced the launch of “disavow links” tool. Google’s disavow links tool allows you to inform Google that you don’t want certain external links to your website to be taken into consideration...